INSIGHTS
How to plan a website before design begins
A practical starting framework for defining priorities, pages and user journeys before visual work starts.
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Field notes for building better digital experiences.
Practical articles on planning, structure, content and redesign decisions.
Field Notes is where we unpack recurring questions from website planning, content strategy and digital decision-making. The goal is not to turn every topic into a checklist. It is to make the trade-offs easier to see before a team commits time and budget.
INSIGHTS
SEO and content: building the foundation first
Why structure, search intent and useful information matter before chasing individual keywords.
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INSIGHTS
When is it time to redesign a business website?
Signals that a website may need a clearer structure, stronger messaging or a technical refresh.
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Good decisions usually start with better questions.
Each article is written as a practical point of view for teams preparing to build, improve or rethink part of their digital presence. Read them as starting points, then adapt the ideas to the context of the business in front of you.